Competitor analysis is the first of the 6 steps to web marketing success
because understanding how your competitor’s have succeeded online can
help you avoid the costly trial and error of testing strategies that do not
work. After we disassemble your competition’s web marketing we will
outline in clear detail what they have done right to be worthy of
your scrutiny.
This intelligence will play a critical role in creating the custom web
strategy that will serve as your map to online success.
After deconstructing your competitor’s web marketing techniques
(Step 1) we need to become intimately aware of the current state
of optimization for your web site and where it needs to be
improved for future marketing.
Upon completion of the website audit we will have a significantly
clearer picture of the current status of your website and another step
closer to creating the ultimate Custom Web Strategy (Step 4).
Step 2 provided us with a grasp of your website’s marketing
readiness and effectiveness. The purpose of the Web Marketing
Review is to evaluate every type of web marketing you have done
and are doing now for your web site. This information will complete
the picture of your current web marketing profile. Once we complete
this 3rd step of the 6 Step Plan we will have all we need to create
a powerful web strategy for you.
The data accumulated in Steps 1 through 3 will be used to formulate
a clear and concise Custom Web Strategy that will act as a blueprint
to provide powerful short term and long term results. Note: Where
it appears work is being repeated from Steps 1 through 3 it is
actually just placement and (possibly) refinement of the findings for
the purpose of a final holistic strategy.
Now it is time to implement the list of web site optimization
solutions the Custom Web Strategy clearly outlines. The solutions
will provide some or all of the following benefits:
The sixth step is called Reputation Enhancement because a strong reputation
is to building and sustaining a successful online presence. At this stage you
get to implement the reputation-building marketing initiatives that were so
carefully prepared in the Custom Web Strategy (Step 4). For example:
Your company's products or services could be the first story on the first page of an international newspaper that your target market reads.
Welcome to the reality of #1
StepForth will show you what
your competitor's are doing right and we will create a plan to beat them at their own game.
This service is conducted only
by our senior staff to provide
the most indepth and insightful
web marketing strategies.
Our PPC Specialist will first
carefully audit your campaigns
in order to determine what is
and what is not working.
After diagnosing the health of
your campaigns we will apply
our findings and manage the
campaigns to provide you
with the best return on your
advertising dollars.
Our web site SEO audit is
designed to identify a way to
further optimize your web site
for search engines without
sacrificing the quality of your
web site.
Critical Issues with Google AnalyticsBy: Nathan Marcon on 13. Apr, 2012
How to Increase Fans on your Facebook PageBy: AshleyMelsted on 14. Mar, 2012
Why the Kony2012 Non-Profit Marketing Campaign is Already a SuccessBy: AshleyMelsted on 08. Mar, 2012
